The meat substitute market is gaining popularity in South Korea and is projected to grow into a USD 6 billion market by 2023. While the Korea Vegetarian Union reports that there are at least 500,000 strict vegans in the country, meat substitute manufacturers are focused on marketing to the flexitarian or occasional meat-eater who is…
February 4, 2022
One of Korea's strongest capabilities is its soft power, accrued through its exports of Korean popular culture. Whether it’s Squid Game or BTS, Parasite or Black Pink, the Korea Wave has reached every shore and boosted Korea's profile. But while this does provide some opportunities, experts say there are limitations to what objectives the Korean…
February 2, 2022
Recent spotlight on internationally renowned tattoo artist Doy called attention to the curious cultural dissonance surrounding tattoos in South Korea. There are an estimated 20,000 tattooists in Korea, and many celebrities display tattoos on social media. But tattoos are covered or pixelated on public broadcasts to avoid offending audiences. And until last year, men with…
February 1, 2022
An emerging online trend is sweeping South Korea with uncertain political implications. Gukppong refers to a type of hyper nationalistic rhetoric mainly circulated through social media. The term is a portmanteau of “nation” and “meth”, referring to patriotism so excessive that it is like a drug. Some feel that it shows a sense of inferiority…