Last year, popular South Korean actress Park Shin Hye made waves with the announcement of her wedding and pregnancy. In the past, this would have been detrimental to a celebrity’s career. Instead, Park received well wishes from fans and her peers in the industry. In fact, more and more celebrities have been announcing such pregnancies…
February 21, 2022
A Chinese woman dressed in traditional Korean clothing (hanbok) at the 2022 Beijing Winter Olympics Opening Ceremony ignited another wave of popular backlash towards China in Korea. South Korean viewers accused China of cultural appropriation, while China claimed it was representing the ethnic Korean minority. Coming on the heels of similar incidents in which China…
February 11, 2022
The meat substitute market is gaining popularity in South Korea and is projected to grow into a USD 6 billion market by 2023. While the Korea Vegetarian Union reports that there are at least 500,000 strict vegans in the country, meat substitute manufacturers are focused on marketing to the flexitarian or occasional meat-eater who is…
February 4, 2022
One of Korea's strongest capabilities is its soft power, accrued through its exports of Korean popular culture. Whether it’s Squid Game or BTS, Parasite or Black Pink, the Korea Wave has reached every shore and boosted Korea's profile. But while this does provide some opportunities, experts say there are limitations to what objectives the Korean…