On Korea: Academic Paper Series
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On Korea: Academic Paper Series 2021About On Korea: Academic Paper Series
In December 2006, KEI initiated our Academic Paper Series in which we commission up to 10 papers per year with diverse perspectives on original subjects of current interest to Korea watchers. This year-long program provides both leading Korea scholars and new voices from around the world to speak and write on trends and events affecting the Korean peninsula.
The COVID-19 pandemic caught almost all countries unprepared. Some countries, including South Korea (hereafter Korea), managed to deal with the pandemic relatively more successfully than others and had a proactive global posture from early on, including providing aid, and public diplomacy campaigns. In this paper, I explore Korea’s COVID-19-related public diplomacy activities and its aims. I analyze Korea’s COVID-19 humanitarian aid trends, its policy documents, and the tweets related to the pandemic posted by the country’s official public diplomacy account. I find that the pandemic catalyzed what Korea had already been aiming to do, which is improve its global status to be among top authorities across various issue-areas. Due to the nature of the pandemic, Korea’s public diplomacy has been themed around international cooperation and solidarity. I suggest that Korea should hold onto its international cooperation emphasis on public diplomacy, to form the basis for its status-seeking as an authority in global governance in the post-pandemic era.