The Korean Car: Yesterday, Today and Tomorrow

Korea has transformed itself from a developing country into one of the world’s largest economies over the last three decades. A big part of that change was spurred by the development of the Korean car industry, which was created literally from scratch. But the road has not been straight for the Korean car industry — it has responded to challenges by evolving and reinventing itself many times.

This presentation tells that story, from the creation of Korea’s first highway to its steel industry to its first car to the modern business we know today, along with a quick glance at Korea’s strategy for tomorrow’s automobile. Please join us for this fascinating discussion at KEI.