KEI Spotlight

Hollywood Foreign Press Association cites KEI Senior Manager for Operations and Technology Juni Kim in its report on South Korean audiences’ movie preferences.

Despite its relatively small population of 51 million, South Korea punches above its weight in the international entertainment market. It is the fourth largest movie market for box office revenue. The country has one of the highest movie attendance rates per capita in the world.

Therefore, understanding which genres do better in this key market is important to U.S. movie makers. Here, Juni Kim provides empirically-backed evidence that South Koreans are fans of musicals. For instance, La La Land was the sixth highest-grossing U.S. film in Korea in 2017.

Find the full article here