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KEI Spotlight

South Korea Leads the Fight Against Google and Apple’s App Market

September 21, 2021

On August 31, South Korea became the first nation to challenge Google and Apple’s control over the app market by prohibiting these companies from forcing their own payment system for all in-app purchases. KEI’s Director of Public Affairs Sang Kim argues that this is consistent with the country’s regulatory history and domestic market interests. In particular, she points to past conflicts between Google and South Korean regulators over the accessibility of Google Maps in the country, network fees, and others. Sang notes that this contentious history – in conjunction with foreign firms’ imposition of higher costs on domestic companies and a politically-empowered legislature – set the stage for the recent set of regulations.

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