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Korea Economic Institute of America Presents:

Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy

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Event Date

December 15th 12:00pm - 12:00am EST

Event Description

With the Korean Wave, South Korea is at the forefront of a new era in nation branding, where countries adopt corporate-style brand management of their nation’s image to boost profile and create goodwill overseas. Whereas before, Korea in the popular imagination meant “North Korea” and the “Korean War,” South Korea has changed that and, in Dr. Keith Dinnie’s words, “committed significant resources and engery to position the Korea brand as a vibrant, dynamic democracy, creative and open to the world.” Please join us for a luncheon presentation of Dr. Dinnie’s paper followed by an open roundtable discussion in which we will encourage audience participation.

Please join KEI for this luncheon presentation and discussion event.